Case studies

Selected work, from first thought to final frame.

Across branding, campaign design, performance creative and visual systems, I work where strategy meets craft. 3 briefs, each one a full deck you can page through.

Project Perseus — E88 Ventures visual guidelines cover

01Brand bible & identity system

Project Perseus — visual guidelines

A visual guideline system for an electric mobility group and its two child brands — NRD motorcycles and the RideBox swappable-battery network — written to be used, not admired.

Client /: E88 Ventures Inc.
Industry /: E-Mobility · Energy
Discipline /: Brand design
Year /: 2026
Deck /: 26 pages

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NewForm title slide reading Perplexity — AI powered, human enhanced

02Static performance creative

The agentic lifestyle ad system

A static ad system for Perplexity built on two psychological triggers — the model council and an ad-free feed — then split into disciplined A/B variations rather than one hero asset.

Client /: NewForm × Perplexity
Industry /: Tech · AI SaaS
Discipline /: Performance design
Year /: 2026
Deck /: 19 pages

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03Brand extension & launch campaign

Zesty — juice but fresher

A home-pressed juice line built as an extension of the HelloFresh ecosystem rather than a standalone brand — vibrant, fluid and unmistakably fresh, from key visual down to the funnel.

Client /: HelloFresh
Industry /: Food & Beverage · D2C
Discipline /: Digital design
Year /: 2026
Deck /: 15 pages

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Broader archive

The work, in different forms →