Made to move between ideas.

I've always been drawn to the space between disciplines — where an idea can become an image, an image can become motion, and motion can become a story.

My practice sits across multimedia, design and marketing, bringing together visual craft and strategic thinking to create work with clarity, character and intent. Some weeks that means an identity system and its rules; others, a product film, a subtitle treatment, or a set of performance statics that have to hold up at thumbnail size.

From campaign systems and brand visuals to video, motion and illustration, I like working across the whole journey — from the first thought to the final frame. The clients have ranged widely: HelloFresh, Perplexity, E88 Ventures, Moonbird, NRD, Maybelline, Magic Spoon, Life360, Lamudi, Downy, UNHCR and SG Support among them.

I work with in-house teams and agencies, usually as the person who carries a brief from concept through to versioned, platform-ready delivery.