Jovic CudiaMultimedia & Marketing Specialist
Portrait of Jovic Cudia, multimedia and marketing specialist

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Jovic Cudia

Multimedia & Marketing Specialist

Specializing in end-to-end creative campaigns

Explore case studies →View my work →Watch the reel

2026 · Manila · Remote worldwide

01Case study

Three briefs, taken all the way to reasoning.

Full decks — brief, derivation, audience, testing. The thinking is the deliverable as much as the frames are.

Zesty case study title slide with fruit smoothies and the Zesty script logo
01Brand extension & launch campaign

Zesty — juice but fresher

A home-pressed juice line built as an extension of the HelloFresh ecosystem rather than a standalone brand — vibrant, fluid and unmistakably fresh, from key visual down to the funnel.

Client
HelloFresh
Industry
Food & Beverage · D2C
Discipline
Digital design
Deck
15 pages

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NewForm title slide reading Perplexity — AI powered, human enhanced
02Static performance creative

The agentic lifestyle ad system

A static ad system for Perplexity built on two psychological triggers — the model council and an ad-free feed — then split into disciplined A/B variations rather than one hero asset.

Client
NewForm × Perplexity
Industry
Tech · AI SaaS
Discipline
Performance design
Deck
19 pages

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Project Perseus — E88 Ventures visual guidelines cover
03Brand bible & identity system

Project Perseus — visual guidelines

A visual guideline system for an electric mobility group and its two child brands — NRD motorcycles and the RideBox swappable-battery network — written to be used, not admired.

Client
E88 Ventures Inc.
Industry
E-Mobility · Energy
Discipline
Brand design
Deck
26 pages

Read the case study

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02Work

Six disciplines

Graphic design is grouped by industry, video and motion by craft. Everything here shipped.

Moonbird social ad: a hand holding the teal breathing device on a bed, headline reading Meditation for people who can't meditate

Moonbird

NRD product video frame with large outlined R280 typography over an electric motorcycle in a showroomMotion

NRD

UNHCR social video frame titled Sewing a Future, One Stitch at a Time with a portrait of Meri LiMotion

UNHCR

SG Support short-form video frame of a man holding a microphone with the caption Can you really sign up a donor in 90 seconds?Motion

SG Support

All work →

03About & capabilities

One creative who can hold the idea, the edit and the deadline.

I started in editing and moved into marketing because the two questions turned out to be the same one: what should this make someone feel, and how fast?

Today I work with in-house teams and agencies as a multimedia specialist — building brand systems, cutting video, designing motion and shipping the campaign assets around them.

  • Brand & campaign design

    • Brand extensions and visual guidelines
    • Key visual systems
    • Campaign rollout across placements

  • Performance creative

    • Paid social static ad sets
    • A/B variation strategy
    • Funnel-staged messaging

  • Video & motion

    • Short-form reels and vertical cuts
    • Motion graphics and kinetic type
    • Interview and long-form editing

  • Illustration & visual systems

    • Character and key-visual illustration
    • Multi-market adaptation
    • Presentation and collateral design
More about meServices

04Industries

Where the work has lived

  • 01Health & Wellness Tech
  • 02E-Mobility
  • 03Beauty
  • 04Food & Beverage
  • 05Consumer Tech
  • 06Retail & E-commerce
  • 07Real Estate
  • 08Property Development
  • 09Nonprofit & Humanitarian
  • 10Consulting & Construction
  • 11Home Services
  • 12Corporate & B2B

05 — Contact

Have a project in mind?
Let's create something worth seeing.

Email me →Message me →Contact page