Project Perseus — visual guidelines

E88 Ventures Inc. is an electric vehicle and energy services company in the Philippines built around affordable, sustainable electric motorcycles and battery-as-a-service. The system maps the parent to its two brands: NRD, the LTO-registered motorcycle line engineered for the Filipino working class, and RideBox, the swappable lithium-ion battery network.

Electric mobility in the Philippines was overshadowed by three flaws — range anxiety, long charging times, and high upfront unit and battery cost. For logistics fleets, TNVS operators and ordinary Filipinos those were dealbreakers that killed productivity. The story positions the group as having solved each barrier.

The mission: affordable, environmentally friendly, sustainable electric motorcycles for working-class Filipinos. The vision: electric mobility for every working-class Filipino today. Two customer profiles carry the tone — fleet and gig riders who need durable daily two-wheelers, and commuters who need affordable point-to-point transport.

Logo construction and clear space, the primary palette led by a deep utility blue with a warm orange counterpoint, typography on Bebas Neue Bold headlines over Figtree body at a fixed hierarchy step, and an authentic, approachable, relatable tone of voice.

Photography rules keep people in the frame — riders in context — and apply the identity across billboards, collateral and vehicle livery.