SG Support
A fundraising team, on camera
An always-on short-form series that turned an internal fundraising team into recognisable characters — hook-led, subtitled, and shot on the floor rather than in a studio.
- Client
- SG Support
- Industry
- Nonprofit Fundraising · B2B
- Discipline
- Video & Motion
- Scope
- Short-form video series · Motion graphics · Brand teaser
Tags
Watch the motion reelApproach
SG Support wanted recruitment and culture content that behaved like social video, not corporate video. The answer was a repeatable format: a question on screen in the first second, a real person answering it, subtitles throughout.
Alongside the series I produced a stop-motion style brand teaser and a set of marketing collateral layouts, keeping one type and colour system across video and static so the whole output read as one brand.
Role
- Video editing
- Motion graphics
- Content creation
- Marketing creative
Deliverables
- Short-form video series
- Brand teaser animation
- Subtitled social cuts
- Marketing collateral layouts
Selected frames
Hook-first format — the question lands before the face does.
Culture content shot on the office floor.
Brand teaser — handmade set, animated reveal.
Recurring character-led hook.