Lamudi.com.ph
The Outlook — Philippine Real Estate Awards
Event and campaign creative for a national real estate awards night, plus broker acquisition assets — one system stretched from black-tie announcement to performance social.
- Client
- Lamudi.com.ph
- Industry
- Real Estate
- Discipline
- Marketing & Social
- Scope
- Campaign assets · Event creatives · Brand motion
Approach
The Outlook is Lamudi's awards night — the brand's most formal moment of the year — sitting inside a marketing calendar that otherwise runs on performance social and broker acquisition.
I produced the announcement and countdown creatives, kept partner and sponsor logo treatment consistent across every asset, and carried the same grid into the more functional broker-network and product-update pieces so the range still felt like one brand.
Role
- Graphic design
- Marketing creative
- Campaign visuals
- Brand motion
Deliverables
- Event campaign creatives
- Countdown assets
- Acquisition social
- Broker network creative
Selected frames
Awards announcement — formal register, strict logo hierarchy.
Listing creative — one benefit stack per frame, price badge held on a diagonal.
Township launch — amenities carried as small labelled tiles.
Premium inventory in the same grid, dialled up on typography.
Provincial expansion set — trust markers pulled to the lower third.
Pontefino Estates co-brand — serif register, four-column offer strip.
Incentive push — the same co-brand tuned for conversion.
Financing explainer for buyers weighing resale value.