Lamudi.com.ph
Lamudi Listings — property campaign system
A modular set of listing and paid-social creatives built to scale from provincial launches to premium inventory, all held inside one flexible grid system.
- Client
- Lamudi.com.ph
- Industry
- Real Estate
- Discipline
- Marketing & Social
- Scope
- Listing creatives · Paid social · Co-branded campaigns
Tags
Approach
Lamudi's feed needs to move fast across property tiers and locations without looking like a different brand each post.
I built a single layout rhythm — one headline, one property anchor, a short benefit stack, and a clear action — then stretched it across township launches, premium inventory, provincial expansion, and partner co-brands.
Role
- Graphic design
- Marketing creative
- Campaign visuals
- Paid social
Deliverables
- Listing creatives
- Paid social assets
- Co-branded partner ads
- Provincial launch sets
Selected frames
Listing creative — one benefit stack per frame, price badge held on a diagonal.
Township launch — amenities carried as small labelled tiles.
Premium inventory in the same grid, dialled up on typography.
Provincial expansion set — trust markers pulled to the lower third.
Pontefino Estates co-brand — serif register, four-column offer strip.
Incentive push — the same co-brand tuned for conversion.