PropertyPRO
Antipolo Living — affordable housing campaign
A run of paid social creatives selling one location hard — Antipolo — across price-led, lifestyle-led and partner-led angles without ever losing the brand's grid.
- Client
- PropertyPRO
- Industry
- Real Estate
- Discipline
- Marketing & Social
- Scope
- Performance creative · Offer campaigns · Co-branded social
Approach
PropertyPRO needed to make one location feel like several offers: fresh-air lifestyle, low monthly entry point, and partner-development promos running at the same time.
I built a single layout system — banner headline, location anchor, proof tiles, one action — then changed only the argument per creative, so the campaign read as a set rather than a pile of ads.
Role
- Graphic design
- Performance creative
- Campaign systems
Deliverables
- Paid social creatives
- Offer and promo assets
- Co-branded partner ads
Selected frames
Lifestyle angle — location as the headline, price as the footnote.
Partner promo — offer stack held in floating pills.
Brochure-in-hand device to sell interiors inside a single frame.
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