Jovic CudiaMultimedia & Marketing Specialist

Perplexity

Answers on First Tap — paid social set

Perplexity creative reading Answers on First Tap with a man reading results on his phone at a cafe

Paid social creative for an AI answer engine, each frame arguing a different reason to switch — speed, consensus across models, and assistance that shows up in real life.

Client
Perplexity
Industry
Tech / SaaS
Discipline
Marketing & Social
Scope
Performance creative · Product marketing · A/B variants

Approach

The set had to sell a habit change, not a feature list, so each creative isolates one switching reason and shows the product mid-use rather than in isolation.

I ran the same layout logic across lifestyle photography and dark UI-led frames — pill headline, product surface, one closing action — so variants could be tested against each other cleanly.

Role

  • Graphic design
  • Performance creative
  • Product marketing
  • Variant design

Deliverables

  • Paid social creatives
  • Lifestyle composites
  • UI-led explainer frames

Selected frames

Perplexity creative with a man at a cafe reading a summarised answer on his phone

Speed argument, staged in an everyday moment.

Perplexity creative showing two phone screens with a summarised restaurant answer

Same claim, product-led crop for higher-intent placements.

Perplexity dark creative reading Don't just take one AI's word for it with model icons and Consensus Reached

Consensus across models — dark frame, iconographic proof.

Perplexity creative reading Vacation Made Easy with a surfer and a checklist of travel tasks

Assistant use case told through a checklist rail.

Perplexity creative reading Start Your Real Life with a woman running on a pool surface and task icons

Brand-forward variant for upper-funnel reach.

Next project

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