Perplexity

Answers on First Tap — paid social set

Paid social creative for an AI answer engine, each frame arguing a different reason to switch — speed, consensus across models, and assistance that shows up in real life.

Client: Perplexity
Industry: Tech / SaaS
Discipline: Marketing & Social
Scope: Performance creative · Product marketing · A/B variants

Approach

The set had to sell a habit change, not a feature list, so each creative isolates one switching reason and shows the product mid-use rather than in isolation.

I ran the same layout logic across lifestyle photography and dark UI-led frames — pill headline, product surface, one closing action — so variants could be tested against each other cleanly.

Role

Graphic design
Performance creative
Product marketing
Variant design

Deliverables

Paid social creatives
Lifestyle composites
UI-led explainer frames

Selected frames

Perplexity creative with a man at a cafe reading a summarised answer on his phone

Speed argument, staged in an everyday moment.

Perplexity creative showing two phone screens with a summarised restaurant answer

Same claim, product-led crop for higher-intent placements.

Perplexity dark creative reading Don't just take one AI's word for it with model icons and Consensus Reached

Consensus across models — dark frame, iconographic proof.

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