Nova
Win 1 Day at a Time
A motivational social series for Nova, built around its robot mascot — gentle daily reminders and app-led moments that keep progress feeling human, not gamified.
- Client
- Nova
- Industry
- Tech / SaaS
- Discipline
- Marketing & Social
- Scope
- Social content · Motivational series · Mascot-led creative
Tags
Approach
Nova's voice is encouraging rather than pushy, so the series borrows the language of phone reminders and lock-screen prompts — familiar UI patterns carrying a softer message.
The mascot anchors every frame: sometimes the storyteller, sometimes the companion beside the product, so the app itself never has to shout.
Role
- Graphic design
- Social content
- Mascot-led creative
Deliverables
- Motivational social posts
- App-feature creatives
- Mascot illustrations
Selected frames
A push-notification frame turned into a daily reminder — Yes or No.
Product UI in-hand — the leaderboard as proof that progress gets seen.
Space-set motivational poster — the rocket as a stand-in for momentum.
Typography-led poster set against a twin-galaxy field.
Stay in motion — a night-sky poster built around one oversized word.
The astronaut on the ridge — a reminder not to hesitate.
Next project
Human First. Tech Powered.Nova / SalesWorks