Reise
Must-Track Analytics — survival curve
A short motion-graphics explainer for Reise — part two of the Must-Track Analytics series — turning a survival-curve analysis into a vertical piece that reads in seconds.
- Client
- Reise
- Industry
- Tech / SaaS
- Discipline
- Video & Motion
- Scope
- Motion graphics · Data storytelling
Tags
Watch the motion reelApproach
Analytics content fails when it asks for too much attention. The Must-Track series takes one chart idea per piece and animates only what the eye needs to follow it.
Part two covers the survival curve: the line draws itself while labels land in sync, so the takeaway lands before the scroll does.
Role
- Motion graphics
- Data storytelling
- Social video
Deliverables
- Vertical motion-graphic explainer
- Series titling
Selected frames
Data storytelling — a survival curve explained in three seconds flat.
Next project
Appeals built for paid placementsUNHCR