UNHCR
Appeals built for paid placements
Two vertical performance edits for UNHCR appeals — a reduced-text COBEM cut and a positive-appeal portrait spot — paced and titled to hold attention inside paid social placements.
- Client
- UNHCR
- Industry
- Nonprofit & Humanitarian
- Discipline
- Video & Motion
- Scope
- Performance marketing video · Motion graphics
Tags
Watch the motion reelApproach
Paid placements punish slow openings and dense frames. These cuts strip the text down, front-load the face and the ask, and keep branding present without crowding the story.
The COBEM edit runs a lesser-text variant for placements where every word costs attention; the Silva piece leads with a positive appeal in tight portrait framing.
Role
- Video editing
- Motion graphics
- Performance creative
Deliverables
- Paid-social video cuts
- Reduced-text variant
- Portrait appeal spot
Selected frames
COBEM performance cut — lesser text, built for paid placements.
Positive appeal — portrait framing for paid social.
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