Moonbird
Meditation for people who can't meditate
A paid-social system for a breathing device, built around one idea: the product is easier to feel than to explain. Photography carries calm, copy stays short, and every frame ends on a single action.
- Client
- Moonbird
- Industry
- Health & Wellness Tech
- Discipline
- Marketing & Social
- Scope
- Social campaign creatives · Animated social
Approach
Moonbird sells a handheld breathing device — a product that resists explanation and rewards demonstration. The creative brief was to make the calm legible in under two seconds of scroll.
I built a family of paid-social and awareness creatives around tactile product photography, a single short headline per frame, and one unmistakable action. The animated pieces use gentle character illustration to name the feeling first — drained, restless, wired — before the product appears.
Role
- Marketing creative
- Graphic design
- Animated social content
- Visual storytelling
Deliverables
- Paid social ad set
- Awareness creatives
- Animated social frames
- Campaign copy layouts
Selected frames
Primary paid-social creative — product-in-hand, one headline, one action.
MotionAnimated social opener — the feeling is named before the product arrives.
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