Jovic CudiaMultimedia & Marketing Specialist

NRD

Electrifying a motorcycle brand

NRD product video frame with large outlined R280 typography over an electric motorcycle in a showroomMotion

A running content engine for an electric motorcycle brand: product reveals, spec-driven kinetic typography, host-led explainers and promo motion, all cut to hold attention on a phone.

Client
NRD
Industry
E-Mobility
Discipline
Video & Motion
Scope
Product video · Motion graphics · Short-form social
Watch the motion reel

Approach

NRD needed volume without losing edge — a steady feed of product, promo and explainer video for an electric motorcycle line, delivered in vertical and horizontal cuts.

The visual language leans on oversized outlined type locked to the vehicle, hard cuts on beat, and spec numbers treated as graphic events rather than captions. Promo pieces use speed-blur transitions so a price drop still feels like a product launch.

Role

  • Video editing
  • Motion graphics
  • Kinetic typography
  • Short-form content

Deliverables

  • Product reveal videos
  • Motion graphics packages
  • Promotional video assets
  • Vertical social cuts

Selected frames

NRD R280 reveal frame with large outlined typography over the motorcycleMotion

R280 reveal — outlined type tracked to the vehicle.

Close-up video frame of the D400 badge on a blue NRD electric motorcycleMotion

D400 — detail-first cutaway used to open the spec sequence.

NRD UnliRide 3 Days promotional motion frame with speed blur and price calloutMotion

UnliRide promo — speed-blur transition treatment.

Next project

Sewing a future, one stitch at a timeUNHCR